TCA

Case study · Specialist recruitment

Building a specialist market from raw data

A research and enrichment process for a professional market that no standard sales database could supply. Project controls is the discipline of planning and tracking cost and schedule on large projects.

Read the full case studyPDF · 5 pages

Case study · Specialist recruitment

PACE Global, a specialist project-controls recruitment firm.

~150,000 estimated project-controls professionals in the UK and Ireland
What it counts
The estimated size of the UK and Ireland specialist market. It describes the market, not a count of delivered records.
Stages
Find, Qualify, Launch
Built in
The client’s Loxo recruiting system

The problem

Build the market first

The target market was defined by professional traits that don’t exist as a clean, reliable segment in standard prospecting databases.

Why standard data fell short

  • The market existed as an idea, but not as one reliable database segment.
  • Raw professional records had to be cleaned up and enriched before they could support prospecting decisions.
  • Who belonged in the market had to be rebuilt from source data.

What we built

Raw records to a usable market

  1. Raw sourcesCollect the underlying professional records.Find
  2. NormalizeFix inconsistent structure and fields.Find
  3. EnrichAdd the details needed to understand each professional.Find
  4. QualifyDecide who belongs in the specialist market.Qualify
  5. IntegrateMove the usable market into the client’s Loxo recruiting system.Launch

Built with raw professional data, normalization and enrichment, a qualification workflow, and a Loxo integration. The right-hand labels are the five system stages.

Result

A market the client can reuse

  • The client gained a structured model of its specialist market, where no reliable database category existed.
  • Research, enrichment, and qualification became one repeatable workflow.
  • The market can be reused as an ongoing asset.
When your market doesn’t exist as a database category, the first job is to build the market.
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